Coca-Cola Russia
Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day.
www.coca-cola.com
www.coca-cola.com
Who worked on the project
Igor Bochkarev
The citizen of the World. Antique goods collector. Loves adrenaline sports. Enjoys good wines from the New World.
Tatyana Frolova
Aspired to manage the chaos and systemize it. Loves studying and reading too much. Swan collector from all over the World. Travelling a lot. Blogger. Mandalas painter.
What has been done
1
Business case development
2
Coca-Cola Russia licensing program strategy development
3
Implementation of the licensing program