Nokia Flagship stores

Nokia Flagship stores

In the 1980s, Nokia's computer division Nokia Data produced a series of personal computers called MikroMikko. MikroMikko was Nokia Data's attempt to enter the business computer market. The first model in the line, MikroMikko 1, was released on September 29, 1981, around the same time as the first IBM PC.

Probably the most important strategic change in Nokia's history was made in 1992, however, when the new CEO Jorma Ollila made a crucial strategic decision to concentrate solely on telecommunications. As late as 1991, more than a quarter of Nokia's turnover came from sales in Finland. However, after the strategic change of 1992, Nokia sales to North America, South America and Asia became significant. The worldwide popularity of mobile telephones, beyond even Nokia's most optimistic predictions, created a logistical crisis in the mid-1990s, prompting Nokia to overhaul its entire supply chain.

By 1998, Nokia's focus on telecommunications and its early investment in GSM technologies had made the company the world's largest mobile phone manufacturer, a position it held until 2012. Between 1996 and 2001, Nokia's turnover increased almost fivefold from 6.5 billion euros to 31 billion euros. Logistics continued to be a major advantages over rivals, along with greater economies of scale.

Nokia launched the Nokia 3310 in 2000. It has become one of the most popular devices of all time. The Nokia 1100 handset launched in 2003, shipped over 200 million units, is the best-selling mobile phone of all time and the world's top-selling consumer electronics product, and contributed to the company's rise in developing markets. Nokia was one of the first to recognize the market opportunity in combining a game console and a mobile phone (both of which many gamers were carrying in 2003) into the N-Gage. The N-Gage was a mobile phone and game console meant to lure gamers away from the Game Boy Advance, though it cost twice as much.

Nokia Productions was the first mobile movie-making project which was directed by Spike Lee. Work began in April 2008, and the movie premiered in October 2008.

In 2009, the company reentered the personal computing market, announcing a high-end Windows-based netbook called the Nokia Booklet 3G. The company also entered the smartphone market.

Series 40 was a phone platform used in feature phones, mainly running Java-based applications. It was once the world's most popular software of mobile phones.

Nokia acquired Smarterphone, a company making the Smarterphone OS for low end phones and merged it with Series 40 to form the Asha Platform, which also inherits some UI characteristics from Nokia's MeeGo platform. The Asha 501 was the first phone running the new OS.

Series 40 was discontinued in late 2014.

Symbian was Nokia's main smartphone operating system until 2011. Symbian was popular among the smartphone market during the 2000s.

Some popular Symbian-powered devices include the Nokia 7650, the first S60 smartphone; Nokia N-Gage the first game-centric smartphone; Nokia 6600, the first Symbian smartphone to sold over a million unit with a soap-like design; Nokia 7610, the first Nokia with a megapixel camera; Nokia 6630 the first 3G Nokia smartphone; Nokia N90, the first camera-centric phone; Nokia N95, a popular slider; Nokia N82, with Xenon flash; Nokia E71, offering a full "qwerty" keyboard and premium build; Nokia 5800 XpressMusic the first full-touch smartphone; Nokia N97 with full-touchscreen and a side-sliding QWERTY keyboard; Nokia X6 the first capacitive touchscreen and the Nokia N8 with the newer Symbian^3 and 12 megapixel camera.

The 2012 Nokia 808 PureView had a record 41-megapixel camera, and represented the end of the Symbian platform after its replacement by Windows Phone.

Nokia 6600 from 2003 with a VGA camera, Bluetooth and expandable memory. It was the first Nokia and Symbian device to sell over a million. (Series 60 2nd)

Nokia N73 released in August 2006, with 3G and a front camera. (S60 3rd)

The Nokia N95 released in March 2007, with a 5-megapixel camera and sliding multimedia keys. Often considered Nokia's hero smartphone. (S60 3rd)

Nokia E71 with a QWERTY keyboard, released in July 2008. (S60 3rd)

The Nokia 5800 XpressMusic, Nokia's first full-touch smartphone. (S60 5th)

The Nokia N8 released in September 2010 is the first Symbian^3 device, and the first to feature a 12-megapixel autofocus lens. (Symbian^3/Anna/Belle)

The Nokia 808 PureView, released in February 2012 as the last Symbian smartphone, features a 41-megapixel camera and a 1.3 GHz CPU. (Belle)

Nokia N9 running MeeGo Harmattan.

Nokia's first Linux devices were the Nokia Internet tablets and the Nokia N900, which ran Debian-based Maemo.

The Maemo project later merged with Intel's Moblin to create MeeGo. The Nokia N9 was released before the project was abandoned in favour of Windows Phone.

The Nokia X family of devices running Android was Nokia's final sally in Linux-based smartphones.

Who worked on the project

Igor Bochkarev
The citizen of the World. Antique goods collector. Loves adrenaline sports. Enjoys good wines from the New World.

Tatyana Frolova
Aspired to manage the chaos and systemize it. Loves studying and reading too much. Swan collector from all over the World. Travelling a lot. Blogger. Mandalas painter.

What has been done

Opening and development of the monobrand Nokia retail chain in Russia and overseas (NY, HK, Chicago, Helsinki, London)
Opening and development of the stores in specific formats Flagship Store и Concept Store
Creation and of visual merchandising standarts for Nokia retail stores in Russia
Hiring, assessment, training, development of the Nokia stores personnel
Vertu concept store launch and development