Leroy Merlin

Leroy Merlin

Leroy Merlin chose to expand abroad, with the ambition of positioning itself as a recognised leader in its business sector in every country in which the banner operates.

Leroy Merlin is the fourth-largest actor in the world in the do-it-yourself industry, the second-largest in Europe and the largest in France.

For Leroy Merlin, effectively integrating into the local fabric means:

- On-site recruitment,
- Collaboration with local partners, creating central buying offices specific to each country,

- Product selection and accompanying advice tailored to the local inhabitants, homes, and buying practices of each country, each region, and even each town having a Leroy Merlin store.

Beyond this local adaptation, we intend to have all countries in which we operate benefit from the discoveries and learning experiences gleaned in our locations in other countries.

This could mean that Russian customers discover Spanish products, or the people of Brazil gain decorating ideas from France. These exchanges and this diversity create value for all residents and homeowners around the world.


Who worked on the project

Tatyana Frolova
Aspired to manage the chaos and systemize it. Loves studying and reading too much. Swan collector from all over the World. Travelling a lot. Blogger. Mandalas painter.

What has been done

New DIY hypermarket from the scratch
Project implementation, including the strategy
Hiring and training the personnel
Creation of the assortment matrix and planograms
Zoning of the hypermarket
Trade equipment selection and optimization