Olympic Games Sochi 2014

Olympic Games Sochi 2014

The 2014 Olympic Winter Games were the first time that the Russian Federation hosts the Winter Games; the Soviet Union hosted the 1980 Summer Games in Moscow. The host city Sochi has a population of 400,000 people and is situated in Krasnodar, which is the third largest region in Russia.

The Games were organised in two clusters: a coastal cluster for ice events in Sochi, and a mountain cluster located in the Krasnaya Polyana Mountains. This made it one of the most compact Games ever, with around 30 minutes travel time from the coastal to mountain cluster.

The Sochi Olympic Park was built along the Black Sea coast in the Imeretinskaya Valley, where all the ice venues such as the Bolshoi Ice Palace, the Maly Ice Palace, the Olympic Oval, the Sochi Olympic Skating Centre, the Olympic Curling Centre, the Central Stadium, the Main Olympic Village and the International Broadcast Centre and Main Press Centre, had been built anew for the 2014 Games. The Park ensured a very compact concept with an average distance of 6km between the Olympic Village and the other coastal venues.

The mountain cluster in Krasnaya Polyana was home to all the skiing and sliding sports. The mountain concept was again a very compact one with only an average distance of 4km between the mountain sub-village and the venues. There was also a sub-media centre in the mountain cluster.

88 National Olympic Committees + 1 independant Olympic Participant participated in the XXII Olympic Winter Games in Sochi, a new record.

Six countries participated for the first time in the Olympic Winter Games – Malta, Paraguay, Timor Leste, Togo, Tonga and Zimbabwe.

A record number of over 2,800 athletes were entered, more than 40 per cent of whom were women.

Twelve new events were contested: team figure skating, luge relay, biathlon mixed relay, women’s ski jumping, snowboard and ski slopestyle (men and women), ski half-pipe (men and women) and snowboard parallel slalom (men and women).

Ninety-eight titles in 15 disciplines were awarded in Sochi.

Medals were won by athletes from 26 National Olympic Committees.

More than 2,500 doping tests were performed, in the largest detection campaign in the history of the Olympic Winter Games.

More than 1.1 million tickets were sold.

For a record 102,000 hours of broadcasting on all platforms (television and digital), the potential number of viewers during the Games was 4.1 billion.

There was more social media activity than ever, with more than 2.2 million new followers on all platforms, and a total 7.7 million Facebook fans.


Who worked on the project

Igor Bochkarev
The citizen of the World. Antique goods collector. Loves adrenaline sports. Enjoys good wines from the New World.

Tatyana Frolova
Aspired to manage the chaos and systemize it. Loves studying and reading too much. Swan collector from all over the World. Travelling a lot. Blogger. Mandalas painter.

What has been done

Creation and implementation of the licensing program
6 Sochi official retail operators
Opening more than 3500 retail stores through the country
Retail formats creation, including unique vending retail format for the Winter Games
Overseas sales organization
Creation and implementation of the training program for the operators personnel
Creation and implementation of the Olympic retail audit program
More than 35 shops on the Olympic venues during the Games
2 Sochi 2014 Olympic Games stores before and during the Games